Take Control of Your Email Address

published by Eric Mill on

The Internet's not in a great place, and neither are we. We've learned to depend more on fewer companies, and so we've given up much of the control the Internet was designed to give us. We're easy pickings.

So how do we turn this ship around? As a start, I recently switched my public email address from konklone@gmail.com to eric@konklone.com.

Because it uses my name instead of Google's, I have an email address to last me my whole life. It turns out this is actually cheap and easy to do. You don't have to do anything technical or give up any convenience. In fact, I still send and receive all my email through Gmail. But if I ever want to leave Google, it's going to be a hell of a lot easier.

There are lots of ways to pull this off, but the simplest way is to set up email forwarding. Now, emails sent to eric@konklone.com get instantly →'d right on to konklone@gmail.com. Emails I send are addressed as eric@konklone.com. There's no hassle.

I'm going to take you through setting this up for yourself:

When you're done, you'll have something in short supply on the Internet these days: a measure of control.

So why bother?

"Email forwarding?", you might say, "This is trivial stuff. You're not throwing off the corporate yoke of Google at all! And the NSA can still grab everything!"

Well, you're right. This is only the first step. But even if you only take this one step, putting your own domain out in front of the world profoundly shifts your relationship with the Internet — and the companies who are increasingly running it — in your favor.

To see what I mean, think about your cell phone. When you get fed up with AT&T and decide to switch, you expect to keep your cell phone number. We generally take this for granted, but in the US this is a right guaranteed by government regulations mandating portability.

And you can imagine why: if switching meant a new phone number, changing carriers would be such a tremendous hassle that many people would simply never switch. The US telecom market is terrible enough — cell phone portability is one of the few levers consumers have to avoid lock-in and force carriers to actually compete for their business.

As much goodwill as Gmail has among its users, the marketplace of email providers is not a competitive one. A mere 3 companies — Microsoft, Google, and Yahoo — dominate the market the world over. If you want to switch between them, or move to a smaller company like FastMail or Pobox, you have no guarantees of keeping your provider-assigned email address. In fact, you have the opposite guarantee: portability is literally impossible when your address is sporting a company's domain name.

The answer is to use your own. It's simple, inexpensive, and requires no technical skills. Once it's done, you're trusting a company with your email because they do a good job, not because you're stuck there.

So let's take control.

Buying a Domain Name

If you already own a domain, skip ahead.

If you don't, good news! It takes all of about 5 minutes. We're going to use iwantmyname, a pleasant, pro-consumer company that wants you to own things. Their site is clean and well designed, and doesn't get in your way.

Their domains are also reasonably priced, at $15 for the most common types (.com, .net., and .org). This is more expensive than some, Like GoDaddy. But never use GoDaddy. but as we'll see, iwantmyname also provides other domain name services that will make email forwarding easy.

What kind of domain should I buy?

You can buy anything iwantmyname sells, but when in doubt, just buy a .com. They're cheap, and everyone recognizes them. You can also get a .org, but that can imply you're a non-profit or public interest organization.

To begin, type in the domain you want into their box of freedom:

You'll see a list of search results. If you're lucky, the domain you want will be happily available:

Click on it to add it to your cart, then click the "Checkout" button on the right. You'll be asked to sign up for an account, enter some basic contact information, and then to, you know, pay them.

And then, you're done! You'll see this:

That's it, you've got a domain name. It's your own little chunk of the Internet, and you can use it with whatever and whoever you want. You don't even have to stick with iwantmyname - you have the right to transfer your domain to another registrar any time you want. The Internet is designed so anyone can be in the driver's seat.

Setting up email forwarding

Now that you have a domain, we'll set up an account with an email forwarding service, and then "point" your domain at that service.

There are many services out there that offer email forwarding, but I have been especially impressed with Pobox. They've been around since 1995, and they care about this stuff.:

Your email address, your identity, is how you keep in touch, what you use to access many websites... indeed, it's how you're known. Email forwarding lets you easily change where you read your mail, without getting a new address. Pobox FAQ

Because they care, they offer two very reasonable pricing tiers especially designed for people who only want email forwarding. They'll forward 1,000 messages a day for $20/year ($2/month), and if you're worried that might not be enough, bump it up to 2,000 messages a day for all of $35/year ($3/month). Unless you're on a truly insane number of mailing lists, either of these plans will cover you easy.

Peace of mind: If you use Gmail and are curious how many emails you actually get in a day, try a few searches like this and page through the results:

in:anywhere after:2013/6/19 before:2013/6/20.

You can also check your Google Account Activity report for email statistics.

Start by signing up for a new account. When you're asked to choose a username, just leave the domain as pobox.com. You're not actually going to use this email address for either forwarding or receiving email, it's just to get a unique username with Pobox. You'll tell Pobox about your new domain name later.

A little further down the form, you'll tell Pobox the email address you'll be forwarding mail to (your current email address, e.g. Gmail or Yahoo):

After you've signed up, Pobox will send you a verification email. Click on the verification link in your email to see this:

Unfortunately, now you really do just have to wait for Pobox to approve your account. It can take something like a day. When it's done, they'll email you. Until then, bookmark the next section.

Connecting Things Together

Now that you picked up your shiny new domain name and your fancy new Pobox account, we're going to perform some introductions between the two.

We'll start by telling your domain name about your email.

If you're using iwantmyname, they make this as easy as pushing a couple buttons. Seriously: just visit their Email apps, click on Pobox, click "Add Pobox" next to your domain, then click "Install Pobox" on this screen:

And that's it!

If you're not using iwantmyname, then you'll need to log in to your registrar and find their DNS settings. You're going to add MX records to your domain's DNS. These records -- the MX stands for Mailbo*X* -- tell servers on the Internet how to deliver mail to you.

If you're using:

Pobox has a nice explainer on MX records, but you don't have to understand how it works. Just obey orders and paste Pobox's MX records into the right fields once you've found them:


If you get asked for a priority, use 10. If you get asked for a name or subdomain, use @.

Next, we'll go the other direction, and tell your email about your domain.

At the end of Part 1, we were waiting for Pobox to approve your account. Now that it's been approved, you're going to tell Pobox about your domain. Log back into Pobox's dashboard, and look to the sidebar:

Click "Domain" to go to a tiny form, where you'll enter in the domain name you own.

Pobox will check the domain, then ask you whether you own it (say "Yes"), and whether you're already using it for email (say "No" or "Only a website"). Then hit "Add Domain".

If you set your MX records correctly (either by using iwantmyname's "Install Pobox" button, or your other registrar's DNS settings), then your domain should be automatically approved.

Flipping the Switch

Now that Pobox has verified and added your domain, you'll see it appear on your Pobox dashboard:

Click "Add user" to finally pick your shiny new email address:

And close the deal by pointing it to your current one:

You are finally done! Go ahead and send yourself a test email — ideally from an unrelated address, like a work account. If it works, then look at you: you own your email address.

Using Your New Address

Your new address will only matter if it actually gets used in place of your old one. You can certainly email blast everyone you know and tell them to use your new address, but there are quieter ways.

1. Send email "as" your new address. Gmail's Settings screen has an Accounts tab that lets you add any email address you own, and make it your default "From" address. Click "Add another email address you own":

Then enter your new email address in the popup window, and click "Next Step".

Next, Google will ask you which servers should send your email. You can leave it as "Send through Gmail" if you want — but if you do that, many mail clients will show both of your email addresses to people. So, I recommend choosing "Send through [your domain's] SMTP servers" instead, and filling it out like so:

Use smtp.pobox.com for your SMTP server. Use your new email address as your username, followed by your Pobox password. Choose port 587, and a "secured connection using TLS".

Note: If you ever set up two factor authentication for Pobox (and you should), you will need to create an app-specific password and give that to Gmail, instead of your normal Pobox password.

Finally, Google will send you an email with a verification link. After you click it, go back to the Accounts settings and click "make default" next to your new email address. This will send emails "as" your new address, and when people reply to you, they'll automatically send it to that new address. This will work your new address into other people's contacts, and over time people should begin to always email your new address.

(You can do similar things with your Microsoft and Yahoo! emails. Any other decent email provider should offer you the same option.)

2. Add it to your entire Google Account as an "associated email address". Visit your Google Account information settings page to tell the rest of Google's properties about your new email address. This lets you do things like accept Google Group invites at your new email address.

Once you've done this, you can also update your Google Calendar settings to let you accept invitations sent to your new email address. To do this, go to the Settings area, to the Calendar tab, and look for your primary calendar (probably the topmost one). Click "Reminders and Notifications".

At the bottom of the page, you should see a checkbox that lists your alternate email, and allows you to receive invites at that address. Check the box, and hit the Save button below it.

3. See how it's going. To test whether that strategy will actually work, I first set up a filter for to:eric@konklone.com that auto-labels incoming email as eric@ and colors them an attractive blue. This gives me a sense, at a glance, of how well my email address transition is going:

Once the majority of your emails are getting labeled like that, you can reverse the filter so that emails to your old address get labeled instead. That way, you can quickly spot outliers and update your information wherever necessary.

4. Gradually update your online accounts. It may be obvious, but don't stress out about updating all of your online accounts. It's impossible to remember all of them, and impractical to go update them all at once. It's much easier to make it a habit to go change your email address whenever you end up on a site you have an account with. You'll naturally get the most important ones changed quickly.

5. (iOS only) Set it up on your phone. If you use Gmail and an iPhone or iPad, and you use the native Gmail app, it's pretty easy. Michael Alderman writes:

I removed my Gmail account from the app, then added it again. Once re-added, all the settings updated (defaulting the send-from alias, the "michael@" label, etc.). This was the same on both iOS apps (iPhone and iPad).

In other words, Gmail for iOS automatically syncs with the settings you've created on the web. I can verify that the native Gmail app on Android does this too.

If you use the default Mail app on iOS, you can also configure it to use your own domain name. Phil Montero at The Anywhere Office has a video walkthrough of the process, and a larger article that describes it along with some other things.

Thanks to Clayton, who wrote in asking about iPhone support, tried out Phil's video, and has this to share for anyone using it:

My experience: You might receive a few error messages at first (when sending test emails), even as the emails are being sent from your iPhone. For example, your iPhone might tell you that the username or password is incorrect, even as it proceeds to send the emails. Just give it a few minutes -- everything seems to connect after a while and the error messages stop.

If you use iCloud, check out these instructions for updating your iCloud email. Thanks to @pessimism for writing and donating them!

6. Ignore Pobox spam emails when they don't catch anything. Pobox emails you regular reports of spam messages, but annoyingly, they still do this even when they don't catch anything. To suppress these, add a filter for from:pobox subject:"we caught 0 messages for you" and have them archived or deleted.

And Hey

It's pretty cool that you really went through and did all of this stuff! I hope you found it worthwhile, maybe even a little eye-opening. You didn't have to be a company or get licensed or anything, and you made a working email address on 100% your own terms.

As you encounter services and companies on the Internet, consider whether they will make you more or less powerful. It's not always an easy question. Companies like iwantmyname and Pobox are designed to give you more power: they free you from long term dependency, and they're easy to leave. Not coincidentally, they cost money. But their real market challenge is subtler and dangerous: they require you to learn a couple of concepts about the Internet.

The goal of many other successful Internet companies is to convince you not to bother with all that learning, so that they can be a part of your identity and extract as much value from your daily life as possible. Free services like Twitter and Google offer lots of benefits, and certain kinds of power. But I think we've all felt that uncomfortable gut sensation we get when we see a bad news headline, or a canned product, or really anything that reminds us how much we depend on these free, smiling behemoths and how little control we have over them.

Getting a domain name and sticking it in your email is just a small step towards online independence. There's a lot more you can do. But it is a real step, and you've taken it.

P.S. Want to go a step further, and host your own email server? Then you need Mail-in-a-Box, a fantastic open source project by Josh Tauberer that makes it possible to own your own email in 2015. It's definitely a bit more work than just setting up email forwarding, but maybe give it a shot with a new email address to see how you like it. There's a helpful tutorial video to get you started.

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  17. David

    Eric - Great article, but I have a problem. I have completed the setup of pobox and gmail including setting up my gmail account default email as myname@mydomain.com in gmail's "send mail as" section. However, emails I send from the associated gmail account show up in the receivers email as coming from the original gmail account (@gmail.com instead of @mydomain.com). Any reasons you can think of why this may be occurring?

  18. Christoff Cavit

    Thank you Mark I have bought from xeliux.com too and I am happy with the service, thank you.

  19. Mark Shurteng

    Thank you Eric for the great article, I took the plunge also and I bought 2 years ago a business email from xeliux.com they give you also 2 free emails if you buy or transfere with them your domain, I love it, zero regrets.

  20. Alison


    Very detailed post, nice work. After reading this I eventually took the plunge and setup email with https://www.thexyz.com and I am glad I took the time to take control of my email address. Your post inspired me!

  21. Joe

    Google Calendar edit notifications for alternate email address says: "Allow me to respond to event invitations forwarded from these addresses. My attendance response will come from name@gmail.com". Is there a way to set up so that reply is from my domain name instead? Many thanks for great article.

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    For some reason, I can't see all of this blog, the text keeps hiding? Are you taking advantage of DHTML?

  23. Michael

    Hey there Eric,

    Thanks for putting this together. This is extremely helpful and easy to do, but I wouldn't have ever done it without a guide like this.

    I do have a question. What about Gmail apps? I use Gmail apps instead of iOS mail on my iPhone and iPad and haven't been able to send as my self-hosted email address there.


  24. Lori

    What is the server name for the incoming mail server? I am forwarding to an outlook.com account.

  25. Dave

    If I want to forward my Gmail to outlook 2013, how do I get it to send through PoBox, so it'll arrive as my domain Instead of my Gmail

  26. gunther5

    If you're insanely cheap, you can always point your domain to a free email provider like http://mailsac.com. There are some limitations but hey, you're cheap. Thanks for the great article :)

  27. David

    Thanks so much for the detailed HOW-TO. I have purchased domain and email hosting at http://www.namespro.ca . It worked out great for me.

    @Libby - Yes, the NamesPro allows to add dozens of email boxes for $37/year. Each box comes with individually configurable forwarding feature. For example, one may setup Bob@smithfamily.com, Susie@smithfamily.com, and timmy@smithfamily.com and then set each to forward to separate family members email accounts.

  28. David

    While what Chuan suggests is certainly quite doable and gives you excellent control over your mail, it does have some downsides to it. The most troublesome issue I've encountered with running my own SMTP service is ensuring that your server does not end up on any spam blacklists and maintaining a good reputation. You can enable SPF/DKIM and ensure your server is not an open relay, but this will work for sending mail to the most domains, but not all.

    In my personal experience, I have had email get rejected and had to manually go through a lengthy process to whitelist my domain. Even if you have a secure server with SPF and DKIM enabled, the network your server resides on may not be reputable. Many cheap VPS providers are homes to big spammers. Also, forget about running a SMTP service from a residential connection.

    If you don't already have an existing server or VPS set up, I'd suggest going with Pobox as it is definitely cheaper than most VPS services and will save you a lot of time.

  29. Chuan

    Thanks for the article! It's a really well written guide.

    Just want to mention that, instead of paying Pobox, you could also set up your own mail forwarding / relay server if you already have a server (e.g., VPS). It's fairly straightforward and also gives you full control over your email :)

    Here's a tutorial: http://seasonofcode.com/posts/custom-domain-e-mails-with-postfix-and-gmail-the-missing-tutorial.html

  30. Natasha

    Thanks for sharing. I'm on the same destination with you but in different road. :) I buy a domain name for my personal use (US$10/year) and order cheap Cpanel hosting account (US$10/year). Then I forward everything from my @gmail.com to my own domain name. From that, I use my new email under my own domain name only, never use gmail.com again.

  31. Teri A

    Thanks so much for this advice. It worked out great for me. One thing I can't figure out: How do I "Send email "as" my new address" in MS Outlook 2013?

  32. Jeremiah

    Thank you Eric,

    Reading your article caused me to follow the steps and I now have a personal email domain/address! I have a burning question for you though:

    I am looking to do a better job at securing all my online accounts, particularly things that include financial information. I'm paranoid that most accounts need my email address, and while services like MaskMe allow me to create throwaway emails as needed, that's not practical/convenient for when I need to access an account away from home. Since I now have my own domain, what in your opinion is the most secure way? Is it more secure to use my new 'vanity' email as my username, with the mail actually forwarding to a more 'big name' email provider? Or should I only use my new domain for the sending and receiving of messages, and rely on the big ESP's, with their 2-step verification for the managing of accounts? With email forwarding, I'm not fully clear on how it works, and the security implications, and I would appreciate hearing your thoughts!

  33. Chris

    Terrific article Eric.

    I actually didn't know there was a solution to still use a custom domain on Gmail without paying the for Apps nowadays but you've enlightened me.

    OK - so it's more of a workaround to use a forwarder and reply address as mentioned but its a fine solution. I'm just setting it up now on one of my domains I've wanted to port to Gmail for a long time without wanting to pay for the full Apps package.


  34. Mark

    I have bought the domain on https://iwantmyname.com then i hosted email to http://www.servermx.com.
    i like to use catch all for my own domain name

  35. Eric Mill

    @Libby - Yes, I'm pretty sure you can do just that. I think you may need their second-level account (Pobox Plus) which is $35/year. Let me know if you have any issues and I'll make sure to update the guide.

  36. Libby

    Hi Eric, Great article, but I still have a question. Once I create the domain name, can I set the user name for each of my family members to forward into each individual's separate gmail account? Would that setup occur in the email forwarding service? Do you get charged for each user name @ the new domain name.

    For example, if I set up @smithfamily.com, can I then setup Bob@smithfamily.com, Susie@smithfamily.com, and timmy@smithfamily.com and then set each to forward to separate family members gmail accounts?


  37. Eric Mill

    @Clare - hmm. Did you make sure to use your @pobox.com email as the "username" you fed to gmail? It's like the only time you ever use that @pobox.com email.

    I'll send you an email, we can work it out there, and if there's something to be added to this guide I'll be sure to do it.

  38. Clare

    Thanks for a really useful article, I'm now all set up with my new domain and email address. The only thing I can't do is send an email from my gmail as 'clare@mydomain.com' with the pobox servers - it only works if I use the gmail servers. Any ideas what I'm doing wrong? Addresses all verified, and I can send emails as 'clare@mydomain.com', it's just that people don't receive them. Thanks!

  39. Ricky

    Nice article thank you very much. As far as my experience I bought a domain on www.name.com with 1GB mailbox on www.servermx.com. I can use forward cacthall in the same time. it was simple to migrate from google.

  40. Chris

    This was great thanks. Did it for my ipad air, the layout was very slightly different but worked a treat. Thanks very much!

  41. Eric

    @Charles: You certainly can, I have multiple set up. And when in doubt, give it a shot and see what happens.

  42. Charles

    Hi Eric,

    Can one add more than one domain to the same pobox account? I ask because I have bought two email domain from iwantmyname.com....and would like to add them to the same gmail account via the same pobox account.


  43. The Frosty

    Thanks for this! It's really helpful to have my new email address aliased through gmail and there better spam filters. I'd like to point out if you create a non-existent email on you server you can forward it to gmail and not have to store the copies on your own server.

  44. Eric Mill

    @ahmed: I haven't done that myself, so I can't vouch for any particular method, but you'd probably want to set up your own mail server. Then you can back up your mails in whatever form you want. Some mail server things:

    https://github.com/JoshData/mailinabox https://github.com/al3x/sovereign

    Or, you could take whatever mail service you're using, like Gmail, and download them from there. Here are two helpful resources for that:

    https://github.com/rgrove/larch/ http://www.mattcutts.com/blog/backup-gmail-in-linux-with-getmail/

  45. ahmed

    this is really awesome article. is there another way other than gmail (or other external mail servers) to "catch" the emails I receive on the new email? say I want to capture the email with myself and save it into my own DB?

  46. Oleg

    Excellent article! I recently got my own domain, and initially set it up with Google Apps for Business. It's a bit overkill when I only use Gmail, and $50/year is above where I'd want to pay right now, as a student. I was looking into Pobox to forward email from my domain to Gmail (and have a SMTP server so it doesn't say "on behalf of"), and $20 seems very reasonable for a rock-solid forwarding service.

  47. Vincent

    Excellent article! Been considering divorcing google for a while. Your article was the final shove. Having been a POBOX.COM customer for 18+ years I already had some distance. Quite motivating, quite easy - done. One step omitted is I highly recommend to "enable privacy" on the iwantmyname domain page in iwantmyname. This will mask most of the personal information in the domain registrar for the domains. Cheers.

  48. JeanW

    Nice overview! I saw the pointer on Pobox's twitter feed.

    I'd like to add a note that Poxbox and Fastmail (2 of the best mail services on the net) offer a range of their own domains for subscribers to use. As do many mail services.

    Having been a victim of a couple of net registries closing down, and worse - losing registration of my domain - I prefer to use my email forwarder's domains.... I'll be with them for as long as I want all mail to be forwarded, and so as long as the domain is constant, it matter less to me that it's exactly what I'd like to name it.

    Plus, natch, it's very much simpler to set the domain up!

  49. Eric

    Clayton, that's awesome to hear!

    I don't use an iPhone, so I'm not sure how the Gmail app works there. On Android, the native Gmail app is smart enough to use whatever I set my default "send as" email in the Gmail web app's settings, so I guess I assumed iPhone would too.

    If you email me at eric@konklone.com, I'd love to loop in a friend or two and work out the best advice for iPhone users, so I can update the posts to include it.

  50. Clayton

    Thank you so much for this post. I came across it on the iwantmyname website and it was EXACTLY what i needed. I was trying desperately to get out of my GoDaddy services. I set everything up as you described. My email address is functioning through my gmail account. I am having issues, however, getting my iPhone to cooperate. For some reason it won't use my new email address in the same way that my computer will. Any advice? Thank you so very much!

  51. Serrano

    This post motivated me to get the domain I was thinking about. I had a shortlist of over a dozen possible names, but one was clearly the best and I hadn't thought of a better one in the past week.

    The only issue with IWantMyName was that my credit card was declined due to possible fraud since they're based in New Zealand. My backup credit card worked fine though!

    Thanks for the informative posts!