Breaking Curfew

I'm afraid to start talking about the iPad because I'm afraid I might never stop. I'll try to keep this brief.

Some people are saying that this shift to a smooth, closed platform, that is more device than an actual computer, is exactly what consumers want. This is like automatic transmission on a car, or that desktop computing is likely to become the sole realm of developers and hobbyists And it's difficult to disagree with the premise that the iPhone's wild success demonstrates that many people don't care about openness in the face of things that "just work".

But that is a terrible future, for everyone, from the future entrepreneurs of Silicon Valley to children being born now into poverty in the Congo -- two groups that I hope overlap.

Everyone has witnessed or experienced humanity's fear of computers. It could be at the extreme ("all I know how to do is turn them on and off"), or it could be the sort of reaction I get when I tell people what I do for a living ("oh, I'm not smart enough to do that", or "I switched off at [some barely technical term]").

This fear is so devastatingly oppressive. I know people who are afraid to even try to learn to burn a CD. They think they'll break something. And once computers really are everywhere, from our clothing to our bathrooms to our necks for a population to be terrified of computers is to be literally oppressive. As in, we'll actually be an oppressed population.

Computers aren't cars. Cars just get you places. Computers are, or certainly will be, the fabric of every single thing around you. How you talk, how you plan, how you learn, what you wear, how you determine whether to trust -- and for some, what lets you walk, or keeps your heart beating.

If we address people's fear by making computers less frightening, at the complete expense of people's freedom to experiment and learn without needing Apple around to let them do it, we're only cementing the digital divide. Is there no middle ground here? We can conceive of well designed devices that allow alternate web browsers, for crying out loud!

I don't really care whether the iPad is successful. It's not evil. It raises people's standards for how approachable a computer should be. But for its model of tight control to become the dominant standard for personal computers is incredibly harmful. Apple can be a force for good, but as always, only when it has competition.


Sure, leave a comment:
  1. Anthony

    You haven't mentioned the elephant in the phone booth here which is that for most people, a "computer" means a Windows machine.

    Keeping that in mind puts all of this in perspective for me.

    Why are we going to be stuck with underfeatured "web applications"? Because installing software on Windows is a nightmare.

    Why are we going to be stuck with over specialized, locked down devices? Because you can't install more than 3 things on Windows without making your system unusable.

    Why will people sacrifice their money and their freedom for something that "just works"? Because you've spent your whole life fighting a system where nothing ever works.

  2. Jeremy Carbaugh

    I've become terrible at writing, so I'll just agree with this guy. http://stevenf.tumblr.com/post/359224392/i-need-to-talk-to-you-about-computers-ive-been

  3. Matt Jankowski

    I think you seriously underestimate people's capacity to learn JUST what they need to learn to get by and use a thing that is advantageous for them -- and that you're overestimating the need to understand the how and why of the inner workings of technology, compared to the "what does it do for me" that actually matters for most people.

    I see your broad point - that fear and frustration with something that's becoming more and more crucial is a problem - but I dont think its as bad as you think, and I think it will get less bad as the population ages (and, frankly - people unable or unwilling to learn new things find themselves retiring or being laid off).

    I also think it's silly to claim they don't have competition. There are almost 2000 results for "tablet pc" right now on amazon: most of them are not apple products. They might be knocking the socks off their competition, but it exists in huge numbers, and will continue to, especially if they find success with the iPad, since everyone will want in on the action.

  4. Dan Polnoff

    The competition will come as long as there is money to be made. But I think I agree with Matt, the average person really doesn't care how it works, doesn't want to know how it works and if they need to know how it works or really spend much time trying to learn how to work it then the device has failed them. What it comes down to is too many companies who would compete with apple spend far too much time on functionality instead of usability and they fail to compete for exactly that reason. Apple definitely isn't magical but they seem to be one of the only major consumer computer companies really putting the focus on how you use the device. Which is what really matters to my Mom et all.

  5. Eric Mill

    What most people want isn't always what's best, it's just, what most people want. Most people also care about lower prices, to the point that they don't care if the company is a polluter, or uses sweatshop labor. So, a tiny minority of the population does what it can to educate consumers and change their behavior.

    I'm not saying everybody needs to become a programmer. But given that less than 8 percent of people "can say what a browser is":http://mashable.com/2009/06/19/google-chrome-browser-video, I think we should all be able to agree that some better basic understanding of what programs even are would help our nation stay competitive, and our people stay empowered.

  6. Matt Jankowski

    Yeah, but I think "easy to use information devices" is a SWEET ASS way to get people more smart about stuff! Even if they dont understand how THAT device works, they can learn about other more interesting things, like marine biology or aerospace engineering.

    Imagine how young doogie howser would have graduated from princeton if he'd grown up in a world that already had the iPad?

  7. Jay

    @Jeremy's article -

    he addresses a lot of complaints about hardware, etc. which I'd agree with (they'll get better with time) but only scratches the surface of "all code run on this device has to be approved by a central authority"

    it is true that most people won't care if it brings them convenience, the same way most people don't care much about civil liberties. does that mean it is an acceptable bargain to make?

  8. Kevin Burg

    Your comparison with cars is a useful idea. For most people cars are things that get you places but for others cars are something to be tinkered with and taken apart and observed internally and modified. No one buys a Prius to take it apart, but the Prius still sells and provides a quality driving experience even to gearheads who may even be building their own car at home. The iPad, like modern cars, might eliminate the need to be an expert for those who don't want to be an expert, but there are still cars available for modification and there will always be plenty of non-iPads that are open platforms for experimentation.

  9. Luigi Montanez

    I don't think there's anything socially or politically wrong with the iPad because it's an electronic device, a thing for consumption. It helps the user consume, but not produce.

    The problem I have with the iPad is that its OS limits its hardware potential, but that's the device Apple has chosen to market.

    Computers enable us to produce, to build things, to make stuff. The iPad isn't meant for that. When a company starts taking rights away from those who want to produce, they'll get in trouble. Apple has certainly been guilty of that with the App Store, but not with the creation of what is ultimately a consumer electronic device.

  10. dildarian

    Fuck you, hippie.

  11. Apple Moderator

    Dear Eric,

    Unfortunately we are going to be forced to remove this post due to violations in Apple's Blogging Terms of Service.

    Reasons: * Lack of valuable content. * Not pro-apple enough.

    Feel free to make changes and re-submit this post at a later date.

    Mike

  12. Jeremy Carbaugh

    @Luigi There is a segment of the population that has no intention of using their computers to produce anything beyond email or a document. There is no reason why those people shouldn't have access to a device optimized for consumption as long as devices that enable production still exist.

    When a company takes away the right to produce, then producers should not buy the device. But the producers also shouldn't tell consumers that a device optimized for their needs is harmful to a free society.

  13. Trapper

    I think the device is shockingly underwhelming and Apple's lock down policies are getting to the point of atrocious. I can see the statement that they do things in the interest of the consumer, but I would wager it's also for control of the consumer.

    There's plenty of Windows vs. OS X conversations going around and I just think this: at least Microsoft isn't suing a company that is preinstalling their OS on a computer for you!

  14. spavis

    because all i do are analogies...

    my take on the iPad RE: car -> computer

    i can still drive on all the roads (mobile web) but since i can't manually shift any thought of tackling hills or going fast on long straightways is going to be very tough or impossible (lack of flash, limited of computing power and no HD video/graphics).

    i can't go to a body shop to change out any internal components i want (locked down OS environment). and it can't fit it in my garage (no USB or standard jacks). I can't even listen to the radio or talk to someone while driving (no multitasking).

    the ipad is a bentley. expensive for what you get, upgrades and maintenance outsourced to someone else, neither good for power or utility but great for tooling around and looking pretty without doing anything important.

    limitations i'm willing to put up with on a bike or a motorcycle (smartphone) i'm not willing to put up with on a car (computer). but hey, if i'm rich enough to own more than 1 car/computer, the second one may as well be a luxury.

  15. Lizzie Nolan

    @carabugah

    I am curious about these divisions btwn consumer/ producer. Exposure to an open platforms might just be, forgave the stupid Gladwellian phrase, the tipping point. It might spark something in a consumer that inspires them to become a producer. To explore,to experiment. Grant it that turn over number is probably low. But as a consumer, I'll always encourage more open technologies as a catalyst for untapped creativity.

    PS. Hi! How are you? Hope all is well! Lets have a drink soon! I tend bar on Sundays!

  16. Libbey

    Did you see Alex Payne's post on this? I think you guys are singing the same tune, and I agree. From his post: "if I had an iPad rather than a real computer as a kid, I'd never be a programmer today. I'd never have had the ability to run whatever stupid, potentially harmful, hugely educational programs I could download or write. I wouldn't have been able to fire up ResEdit and edit out the Mac startup sound so I could tinker on the computer at all hours without waking my parents."

  17. Scott Wells

    Ah, Eric. I see what you're doing here: no, I won't be buying you an iPad.

    Sorry. Good try, though.